ROCKSWELL / THE ART OF AARON VON FRETER
Made for
the music.
Kept by
the fans.
Explore the print archive ↓POSTERS / IDENTITIES / MERCHANDISE
FROM THE STUDIO
POSTERS & PRINT RELEASES
The music ends.
The artwork stays.
A record of the nights, the bands, and the designs made along the way. Explore the archive by artist, or head to Instagram for the latest from the studio.
LATEST ARTWORK ON INSTAGRAM →
IN THE ARCHIVEDave Matthews Band
Posters, lettering & apparel
Browse the work
The print archive.
A collection of posters, identities, and merchandise.
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About / Aaron von Freter
Music through art.
Rockswell is the independent studio of Aaron von Freter, a New York–based graphic designer with more than 20 years of experience in music and fashion.
From concert posters and album artwork to the shirts fans wear home, Aaron creates designs rooted in a love of music, vintage typography, and illustration. His work includes projects for Dave Matthews Band, Rush, Mumford & Sons, Counting Crows, and Wu-Tang Clan.
Alongside Rockswell, Aaron is a senior graphic designer at Ralph Lauren. His background in apparel shapes the way he approaches every project—combining bold graphics, thoughtful typography, and a love of designs that stand the test of time.
“I make things I want to buy at the merch booth.”
That’s the idea behind Rockswell: create something that connects with the music and becomes part of a fan’s own story.
Take a piece of the music home
Off the stage.
Onto your wall.
Explore available artist prints and releases in the official Rockswell Etsy shop.
Shop on Etsy ↗